In 2000 the photo book This is Blythe was published and in 2001 the Japanese toy company Takara began producing new editions of Blythe dolls. There is a network of hobbyists who customize the doll for resale and create clothing and shoes for Blythe. Enthusiasts share photographs of their work and other types of dolls on the Internet.
There are three sizes of Blythe dolls: the original 28 cm (1/6 scale) full-sized dolls, the 11.2 cm “Petite Blythe” from Takara and the “Middie Blythe” of about 20 cm. Only full-sized dolls have color-changing eyes. The first Petite dolls were keychains, and after some time they changed the design so the Petite eyes would close when the doll was laid down. The Middie Blythes eyes can turn to the sides and her head can twist around.
The dolls range in retail price from around US$60 for the Ashton Drake versions to upwards of US$400 for the limited edition Takara Neo Blythes. Older dolls are sought after in the collectors market, and can sell for as high as several thousand dollars for an original Kenner doll to a thousand dollars or more for the first edition Neo dolls from Takara.
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